Etch Franklin sits inside The Factory at Franklin on Franklin Road, and the private dining room there is a genuinely nice space for a seated dinner. Long wood table, upholstered chairs, built-in whiteboards on the walls, track lighting overhead. It is not a ballroom, and that is the point. The room is designed for an intimate group, which means the AV has to match that scale.
Keep the footprint small
In a room this size, a display on a floor stand is the right call. It gives the group a shared screen without requiring a ceiling mount or a permanent install. We positioned the stand at the head of the room, in front of the existing whiteboards, so it read cleanly from every seat at the table. The TV on its stand kept the sightlines open and did not compete with the centerpiece or the place settings.
Content loaded ahead of time is the other piece. When a client drops files into a shared folder before the event, we can stage the presentation before guests arrive, test it in the room and know exactly what it looks like on that screen at that distance. There is no scrambling with cables at the last minute.
What to tell us before we load in
For a private dinner setup like this one, a few details go a long way:
- Content format. Let us know whether it is a slideshow, a looping video or a static image. Each one gets handled differently at load-in.
- When guests arrive. We want the display running and the room looking right before the first person walks in.
- Who controls the screen during dinner. Sometimes the client wants to advance slides themselves. Sometimes they want us nearby. Either works, as long as we know.
The Factory at Franklin is a flexible campus and Etch Franklin is a polished room. For a private dinner with a display component, it is a straightforward venue to work in.
